I don’t care about the framing of this video, which is how Apple can beat Spotify, but I like the suggestion of how a more artist-friendly streaming service could run, which is basically that the company takes 10% of what I pay and the remainder is split up among the artists I listen to in a particular month, not the artists everyone listens to. Seems way fairer than the current setup, where I am paying infinitesimal fractions of a cent to people whose music I hate but even more minuscule amounts to those I love.